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Platinum Wedding Rings: A New Fashion Wedding Jewelry May 31, 2006

Posted by in : Wedding Jewelry , trackback

If you’re wondering why so many brides are saying “I do” to platinum, you’re not alone. While many of us have been prepped on the “4 Cs” of diamonds, we’ve kind of been left in the dark about the differences between gold wedding rings and platinum wedding rings – and why it’s so popular.

Platinum is both rarer and purer than gold — one of the reasons why its price has been increasing over the years, just as the demand for it has been increasing (in February 2003, its price exceeded $700 per ounce for the first time in over 20 years). It’s 35 times more rare than gold, and is found in very few places in the world — mainly South Africa and Russia — and only 88 tons of platinum are made into jewelry each year. It literally takes eight weeks and 10 tons of ore to produce one single ounce of platinum!

Platinum Facts

Platinum is about 95% pure (as compared to 18-karat gold, which is about 75% pure). All metals have alloys, or blends of other metals, but platinum has very few alloys, so it doesn’t fade or change color, and retains its shine for years. Many think that white gold is comparable to platinum since they both appear to be the same color. But what many of us don’t know is that white gold is simply yellow gold with white alloys added to it, so it’s not uncommon, after many years of wear, for a white gold ring to return to its natural yellow color. Platinum, however, will retain its pure white luster for your entire lifetime and then some, ensuring you can pass down your most precious possession to your daughter and she to hers.

PLATINUM is the hardest of the precious metals, it never tarnishes. Its intense luster remains intact over the years, and it is completely hypoallergenic.

If and when you decide to say “I do” to platinum’s rarity, durability, purity and limitless eternal qualities, forever will truly mean forever.
Follow these easy tips to help keep your ring looking as great as the day you got engaged:

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