Diamonds

Choosing your diamond is the first step in creating the perfect engagement ring for that special person in your life.

Learn about the 4 C's of Diamond Buying - Cut, Color, Clarity, and Carat - plus lots more in our diamond buying section.

Determine which of the four C's is most important to you when buying your diamond and how to maximize your buying power by comparison shopping.

What is your budget? The current standard for buying a diamond engagement ring is the equivalent of two months salary.

Danforth Diamond does not sell conflict diamonds. Click here to learn why.

The word "diamond" comes from the Greek word "adamas" which means unconquerable. It is made up of pure carbon and is the hardest natural substance known to man.

DeBeers, founded by Cecil Rhodes in 1870, has been a highly successful and effective controller of the diamond market for almost a century.

Discover why it's a safe, easy, and smart idea to purchase your Danforth diamond on the internet.

Search our Glossary for words used in the diamond and jewelry industry.