Questions?

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Your first decision will be to decide what color you want your ring to be.
Yellow or White?

If you choose yellow, you will be purchasing a gold ring. We sell both 14K and 18K yellow gold rings. The capital letter K refers to the word karat and indicates the amount of pure gold present in the metal. 18K yellow is gold which consists of 75% gold and 25% other metals; these are usually copper and silver. 14K yellow gold consists of 58% gold and 42% of other metals.

So now you are wondering which is better, and like all decisions involved in choosing your ring, it is really up to your personal preference and budget. Both choices are good and will result in a beautiful high quality ring, but these are the differences you may want to consider when making your decision.

Rings of 14K are usually less expensive than those made from 18K gold. That is because the gold content is less. Remember 18K is 75% pure gold and 14K is 58% pure gold. This factor means that 18K gold is "softer" than 14K. Gold that is 100% pure would be much too soft for manufacturing jewelry and would wear away quickly. That is why gold is usually mixed (alloyed) with other metals. The type of metal the gold is combined with will be a factor to consider when choosing your ring. Gold is combined with other metals (alloys) to alter the color and hardness of the pure gold. Metals which are commonly used to alloy gold jewelry are copper, silver, zinc, nickel, platinum and palladium.

Expert Guidance

Rings of 14K are often less expensive and harder than rings of 18K gold. However, 18K rings will often have a brighter yellow color and are more valuable.

Learn more about the properties of Gold.

If you want your ring to be white you will need to decide between white gold and platinum. Platinum is one of the rarest precious metals and also one of the most expensive. Rings made from platinum are more resistant to breakage, chipping and cracking than those made from gold. A ring made from platinum will provide a secure home for your diamond. Platinum is usually softer than gold, however, it is more durable over time and will not wear down as much as gold will. Platinum is very pure and will not cause irritation for people with allergies to certain metals. Platinum is considered the finest metal for ring design by many. There are also many who suggest white gold is an excellent choice and at much more affordable prices.

Expert Guidance

Platinum rings are the most expensive and durable of choices. 14K and 18K white gold is an affordable alternative although it will wear more over time.

Learn more about the properties of Platinum.

Learn more about the properties of White Gold.

We are here to help you via phone, Mondays-Fridays, 9AM-6:30PM EST. Please call 1.877.404.RING toll-free. Outside the U.S. and Canada, call 001.804.794.1118.

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