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5 Reasons Why Buying Online is NOT Scary… April 5, 2011

Posted by Jill Renee in : Jewelry , trackback
  1. Helpful and Knowledgeable Sales Representatives
  2. Better Value – 40% lower than retail stores
  3. 30-Day, No Questions Asked Return Policy
  4. More Selection – All Rings are Made to Order
  5. No Pressure

We understand the excitement and confusion that come along with buying an engagement ring! You search and search for the perfect ring that will take your girlfriend’s breath away yet you must stay within a reasonable budget.  Visiting local jewelry stores allows you to talk to a sales representative face to face and to hold the jewelry in your hand but it also gives you fewer choices and you end up spending more money.  Careful Inspection

Our sales representatives are always here to help you! They respond quickly to e-mails and phone calls and are happy to spend time with you on the phone to discuss any and all rings you may be considering.  Our sales reps will pull up the picture and a sample ring (if it is available) and do the best they can to describe ring measurements and details.  Also, our jewelers are in-house and can quickly respond to technical and theoretical questions.  We can let you know if alterations can be made to the ring without going through a third party.  This lets you easily create a unique and special ring that fits your exact personality.

Buying an engagement ring over the internet can be an intimidating and uncertain procedure but it also gives you the opportunity to get a better value on your engagement ring without sacrificing quality.  Buying a ring from danforthdiamond.com will save you 40% off retail prices because of lower overhead, not lower quality!  You pay 40% less because we don’t have to pay store leases.  Yet we still demand high quality and carefully inspect every ring before it is sent out the door. 

It may be difficult to trust web photography and grasp the true look of a ring from multiple images and rotating pictures.  For this reason we offer a 30-day no questions asked return policy to give you the opportunity to inspect the ring yourself.  Furthermore, our sales representatives are happy to take additional pictures and e-mail them to you or answer any questions you might have on the look or measurements of a ring.   Jewelers On-Hand

Because all of our rings are made to order, you have a much larger selection when buying online from danforthdiamond.com.  If you find a ring on danforthdiamond.com or on any other site that you would like to adjust in order for it to be perfect, give us a call or send us an e-mail and we will see if we can make the ring you have in mind!

Buying online gives you ample time to peruse the site and thoroughly check each and every option WITHOUT the pressure to buy!


1. Julie Harrison - April 7, 2011

I ‘m a Graduate Gemologist (GIA) and frequently purchase jewelry online. I think the key to doing this successfully is knowing the vendors return policy. If you don’t like the item you need to be able to return it, no questions asked, and get a full and prompt refund. When buying diamonds be sure you ask for the color and clarity grade of the diamond you are purchasing. When it arrives you can take it to your local jeweler or gemologist to see if they think the diamond is properly graded. Most jewelers, including those online, want to keep their customers happy and buying online is a great way to have a wider selection available to you.

2. Farooq Hussain Shah - April 10, 2011

The way you have come up with a descriptive post, almost an in-depth analysis of buying online, forces me to pat on your back. Well, engagement rings are incredibly important to both men and women. And you are adding ‘life’ to their ‘online orders’.

Yes, customers do have ample time to peruse the site and analyze the ins and outs, pros and cons of the targeted product. Above all, there is no pressure at all. No one is forcing them to click on the order form. All they need is trust and confidence. With all your professional honesty, you did that in your post.

You truly understand the psychological impact of using second person pronouns. It’s always advised by the experts. It involves the readers in true letter and spirit. Conversational style increases the conversion ratios vertically. When you say ‘your engagement ring experts’, you engage them. Once their attraction is attracted, half of the canvass is painted successfully. Then comes the quality of the product, and the way you deal with them.

I have observed that customers love fair deals, honest attitudes, and professional styles. No matter if these are unique bracelets or diamond rings, customers never compromise on quality. If you have embedded honesty, your product never stops. It enters the doors, and it is welcomed too.