Web Site Launch 2005

Press Release From Danforth Diamond - December 8, 2005
 
Selecting a Unique Diamond Engagement Ring for the Holidays Made Easier by New Website

Danforth Diamond’s new website, www.danforthdiamond.com, features diamond engagement rings from solitaires to three stone rings as well as matching wedding bands.

MIDLOTHIAN, VA – December 8, 2005 – Danforth Diamond is pleased to announce the launch of their new website featuring diamond engagement rings of outstanding quality and value. The new site, located at http://www.danforthdiamond.com/ reflects Danforth Diamond’s commitment to being the absolute best and most comprehensive source for diamond engagement rings on the Web.

The solitaires, three stone rings and engagement rings with matching stones available on the website can be tailored to fit the style and taste of the recipient. Danforth Diamond also offers a wide range of precious metal choices for each of their settings. "We worked to launch the site in time for the holidays because so many couples get engaged at this time – and finding an exquisite diamond engagement ring of high quality without the high price tag can be difficult," says Jill Renee, president of Danforth Diamond.

With more than 50 years of experience in the jewelry business, the Danforth family developed their website to showcase diamonds of top-notch quality in unique settings. The website highlights a large collection of high-quality diamonds at better prices than consumers have come to expect – and Danforth never compromises quality to provide lower prices.

The company’s core value of empowering customers to make educated buying decisions is emphasized throughout the site. The Learning Center section includes a glossary of jewelry terms, information about the four C’s of diamond buying and helpful hints for buying an engagement ring. The goal is for the website to be a resource of information to help online shoppers purchase the perfect engagement ring or diamond.

The site is focused on diamond engagement rings but also offers other jewelry such as women’s and men’s wedding bands and diamond anniversary bands. There is also a large selection of earrings, necklaces and bracelets. Jill Renee explains, "Because of our jewelry background and experience, we expanded the offerings on the site to provide additional high quality jewelry items to our customers. We recognize that when purchasing a high-dollar item online it is important to go with a reliable jeweler who is known for their quality pieces – and that is what Danforth Diamond offers."

About Danforth Diamond

With over 50 years of jewelry expertise, Danforth Diamond is driven to make certain their customers receive the highest quality jewelry for the best value. Their diamond experts are available to answer questions before, during and after the sale to make sure their customers make an educated buying decision. Danforth Diamond can be found on the Internet at http://www.danforthdiamond.com/.

Company Contact: Jill Renee