The Four C's of Diamond Buying

Cut does not mean shape. It refers to the angles and proportions a skilled craftsman creates in transforming a rough diamond into a polished diamond. The cut of a diamond is especially important because it has the most effect on the fire, or brilliance. A poor cut will make the diamond look dull even with excellent color and clarity. We only carry the higher cut qualities so that you don't have to worry about picking a poorly cut diamond.

Diamonds with little color are very rare and are highly valued. A colorless diamond will demand a higher price. We only carry the higher color grades so that you don't have to worry about getting an undesirable diamond. However, you don't have to pick a colorless diamond to pick a great stone.

Diamonds have tiny imperfections within the stone, referred to as flaws. Clarity is graded by the size, quantity, location and type of flaws. These are natural identifying characteristics such as minerals or fractures, appearing while diamonds are formed in the earth.
The less these occur the better the clarity.

Carat (Ct) is often confused with size, but it is actually a measure of its weight. The price of a diamond is closely tied to the carat weight. When diamonds are mined, larger diamonds are discovered less often than smaller ones. Therefore, as diamonds get larger, the value can greatly increase.

Diamonds are fashioned into a number of different shapes, depending on the nature of the rough stone. The eight most popular shapes are round (also known as brilliant), marquise, pear, oval, emerald, princess, radiant and heart. Diamonds have been found in almost every color and shade. Popular Fancy colors are yellow, cognac brown, blue, red, pink.

Before you buy any diamond, you should review and understand the Diamond Certificate. This is your guarantee of the diamond's quality by an independent lab. We can help you understand its important features and what to look for.