Learn the 4 C's of Diamonds
Understanding the 4 C's of diamond buying can help you select a diamond engagement ring with the right amount of sparkle for your budget. We can help you choose the perfect diamond by helping you understand what you're buying. Our expert guidance will help you understand the 4 C's of buying a diamond: cut, color, clarity and carat weight. We will also explain fancy shapes, fancy colors, certification and care of your diamond.
Diamonds have tiny imperfections within the stone, referred to as flaws. Clarity is graded by the size, quantity, location and type of flaws.
Diamonds are fashioned into a number of different shapes. The most popular shapes are round (also known as brilliant), marquise, pear, oval, emerald, princess, radiant and heart.
Visit our
Learning Center for more information on diamonds, the 4C's, precious metals, choosing the perfect ring and more. For answers to your most common questions about engagement rings and diamonds, be sure to see our
Frequently Asked Questions.
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